Wiley 978-1-1199-7864-0 Datasheet

INTRODUCTIONTHEY ARE THE Appillionaires: Smart, ambitious dreamers in bedrooms and garages across the world, plotting the future of mobile apps.  eir

12Appillionaires: Secrets from Developers Who Struck It Rich on the App Storecalled Flipboard, a “social magazine,” had managed to raise an investment

Chapter 1: Introduction13“We decided the only way you could get to a multi-billion dollar business is through advertising. So given that, to build an

14Appillionaires: Secrets from Developers Who Struck It Rich on the App StoreTHE BAND OF DREAMERSIn this book, you’ll going to meet the rich, famous,

Chapter 1: Introduction15In this book you’re also going to meet the underdogs.  e broken-hearted, the failures, and the disasters. e rise of the ap

16Appillionaires: Secrets from Developers Who Struck It Rich on the App Storen Hysterical venture capitalists are investing huge amounts of money into

4Appillionaires: Secrets from Developers Who Struck It Rich on the App StoreTHERE’S GOLD IN THEM HILLSIt’s this label “gold rush” that has been most o

Chapter 1: Introduction5called Molinker from the App Store for cheating the reviews system by positively rating its own apps.  e end result was that

6Appillionaires: Secrets from Developers Who Struck It Rich on the App Store“ e closest thing I’ve seen to a ‘business model’ for marketing iPhone a

Chapter 1: Introduction7World of Goo in action. This deliciously addictive physics puzzler has sold millions of copies.SOURCE: Copyright 2D Boy Ltd.Si

8Appillionaires: Secrets from Developers Who Struck It Rich on the App StoreTHE APP COMMUNITYIn the midst of all this confusion and competition, there

Chapter 1: Introduction9 is book is also going to introduce you to the smaller teams, like Johnny Two Shoes: Two brothers, Max and Scott Slade, who

10Appillionaires: Secrets from Developers Who Struck It Rich on the App Storeteam behind Harbor Master, who you’ll revisit later in this book.  ey es

Chapter 1: Introduction11WHY I WROTE APPILLIONAIRESAs you prod deeper into the world of the Appillionaires, the water gets increasingly murky, and tha