Wiley 978-0-470-58360-9 Datasheet

7Lesson 1, Planning Your WebsiteWhat you’ll learn in this lesson:• Defining the goals of web design• Defining the user experience• Understanding th

16The goals of web designWeb Design with HTML and CSS Digital Classroom1The business of web designThere is an interlocking relationship between the bu

The goals of web design17Lesson 1, Planning Your Website1Let’s consider two types of site structures that will eventually translate to the navigation

18The goals of web designWeb Design with HTML and CSS Digital Classroom1Deep navigation provides simpli ed entry-points for the user; however, the de

The goals of web design19Lesson 1, Planning Your Website1A common problem with usability testing is that it often occurs too late in the design proces

20The goals of web designWeb Design with HTML and CSS Digital Classroom1Wireframes, prototypes, and mockupsAfter you have de ned the goals and decide

The goals of web design21Lesson 1, Planning Your Website1styles for clients or collaborators to review. In some cases, the  nal assets in a mockup mi

22The goals of web designWeb Design with HTML and CSS Digital Classroom1The evolving  eld of interactive prototypesTraditional wireframes, mockups, a

The goals of web design23Lesson 1, Planning Your Website1Be creative during the planning processThe planning stage can be a fun part of the site creat

24Self studyWeb Design with HTML and CSS Digital Classroom1Self study1 Using a paper and pencil, come up with your own version of how the SmoothieWor

8The goals of web designWeb Design with HTML and CSS Digital Classroom1they wanted. Drivers can see well-designed road signs from a distance and the m

The goals of web design9Lesson 1, Planning Your Website1• A visually exciting movie poster’s call to action might be, “Go see this movie!” • A polit

10The goals of web designWeb Design with HTML and CSS Digital Classroom1Now let’s examine the web designer who is largely responsible for leading the

The goals of web design11Lesson 1, Planning Your Website1De ning the user experienceWhen it comes to user interaction, o ering too many options can

12The goals of web designWeb Design with HTML and CSS Digital Classroom1De ning goals and strategyWhen designing a website, an important question to

The goals of web design13Lesson 1, Planning Your Website1server logs is not particularly useful until it has been organized. This organization of serv

14The goals of web designWeb Design with HTML and CSS Digital Classroom1Web analytics (continued)Third-party analytic software often organizes visitor

The goals of web design15Lesson 1, Planning Your Website1Information architectureDesign is not just about visuals. The word design comes from the Lati