Wiley 978-0-470-76879-2 Datasheet download pdf

Chapter 1

Sharing Your Thoughts,

140 Characters at a Time

In This Chapter

▶ Understanding what Twitter’s all about

▶ Seeing how individuals, organizations, and businesses use Twitter

▶ Discovering what you can do with Twitter

▶ Looking into third-party Twitter applications

ou may have heard of Twitter but have no idea what it actually is.

Twitter is basically a powerful mobile social network that allows you

to keep up with the people, businesses, and organizations you’re interested

in — whether you know them personally or not. It also lets you share what

you’re doing with the world — everyone from your family and friends to

complete strangers. (You’ll have to bear with us to find out why you would

want to do that.) Harvard Professor Andrew McAfee (@amcafee) describes

Twitter this way: “With Twitter, my friends are never far away.”

And www.twitter.com itself says that The New York Times calls Twitter

“one of the fastest-growing phenomena on the Internet.” Time magazine says,

“Twitter is on its way to becoming the next killer app,” and Newsweek noted

that “Suddenly, it seems as though all the world’s a-twitter.” What will you think?

Every day, we see dozens of new ideas and ways to use Twitter. In this chap-

ter, we do our best to introduce the basic ideas and explain how Twitter

works and why it’s so powerful.

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Summary of Contents

Page 1 - 140 Characters at a Time

Chapter 1Sharing Your Thoughts, 140 Characters at a TimeIn This Chapter▶ Understanding what Twitter’s all about▶ Seeing how individuals, organizations

Page 2

18Part I: Twitter? Like Birds Do? The most popular Twitter applications are downloadable client programs that let you manage and update your Twitter f

Page 3 - The origins of Twitter

10Part I: Twitter? Like Birds Do? Figuring Out This Twitter ThingTwitter is a fast-evolving, surprisingly powerful new way to exchange ideas and infor

Page 4 - How Individuals Use Twitter

11 Chapter 1: Sharing Your Thoughts, 140 Characters at a TimeIn the beginning was the word: The origins of TwitterTwitter connects a wildly diverse ar

Page 5 - How Organizations Use Twitter

12Part I: Twitter? Like Birds Do? How Individuals Use TwitterTomorrow I begin the archeological dig that is my desk. I will Twitter each item as I pro

Page 6 - Businesses That Use Twitter

13 Chapter 1: Sharing Your Thoughts, 140 Characters at a TimeTwitter is pretty easy to actually use, meaning everyone from your 8-year-old cousin to y

Page 7 - Getting Your Tweet Wet

14Part I: Twitter? Like Birds Do? Businesses That Use Twitter If individuals, community groups, and nonprofit groups can use Twitter (as we discuss in

Page 8

15 Chapter 1: Sharing Your Thoughts, 140 Characters at a Time For more on putting Twitter to use for your business, turn to Chapter 11.Getting Your T

Page 9 - Applications

16Part I: Twitter? Like Birds Do? How Twitter differs from Facebook“Facebook is closed, Twitter is open. Facebook is structured, Twitter is scattered.

Page 10

17 Chapter 1: Sharing Your Thoughts, 140 Characters at a TimeTweeting Like a ProWe’d like to thank you in 140 characters or less. And we just did!— Tw

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Wiley 978-0-470-76879-2 Datasheet

Browse online or download Datasheet for Books Wiley 978-0-470-76879-2. Wiley Twitter For Dummies, 2nd Edition User Manual

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