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Schwartz c01.tex V3 - 12/26/2008 11:38am Page 1
Social Computing
If you are reading this book, then you are either interested in or have heard about software referred
to as social. Social computing applications are those built on the various supporting technologies and
concepts that are designed to enhance a person’s experience on the computer by including the inter-
actions and experiences of multiple users. A number of different categories of social applications
have been identified by the continuing Web 2.0 trend, including social media, social bookmarking,
and social networks. Nowhere has this trend toward social applications been more apparent than
on the Internet. Each of the different social application categories have been exemplified by numer-
ous web sites that are very popular today in both the mainstream media and countless individuals’
personal use. Some of the best-known public sites are Facebook, MySpace, YouTube, and LinkedIn.
Web sites are only one example of social computing applications. There are many types of social
computing applications that can be built. When building a social computing application, it is impor-
tant to think of the audience the application is being created for. The problems solved by an Internet
site or public-facing corporate web site are going to be very different than the problems solved for
employees of a company using internally available resources. This could mean that most people
using a web site such as Facebook on their own time will be using it for personal use or relaxation.
When a user is at work, he or she is usually trying to accomplish a work task that a social applica-
tion can assist with. Because most people want to get their work done during the working hours so
they can go home to enjoy their personal time, make sure to keep this in mind when creating new
social applications. When getting requirements from business units, requests such as wanting a site
like Facebook may cause application designers to mix application features designed for work and
application features designed for leisure. This book will talk about the concepts and technologies
that can be used with SharePoint to bring the benefits of social computing applications to enterprise
users.
History of Social Computing
The principles and ideas of social computing have been around for a long time. In fact, they have
taken on different names throughout the years. As early as the 1980s, things like discussion
forums (known then as bulletin board systems) and email provided ways for people outside of
COPYRIGHTED MATERIAL
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Summary of Contents

Page 1 - COPYRIGHTED MATERIAL

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 1Social ComputingIf you are reading this book, then you are either interested in or have heard about sof

Page 2 - Social Computing Concepts

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 10Chapter 1: Social ComputingFigure 1-5The user profile store provides the storage of individual data as

Page 3

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 11Chapter 1: Social ComputingFigure 1-6Social Computing for the EnterpriseSocial computing has the capab

Page 4

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 12Chapter 1: Social Computingaspects of a social computing solution will increase the speed at which an

Page 5

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 13Chapter 1: Social ComputingEnterprise Software PlatformThere are many situations where another impleme

Page 6

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 14Chapter 1: Social ComputingFigure 1-7A few items will need to be added over time to this, such as the

Page 7

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 15Chapter 1: Social Computingway to communicate important information to the readers. Some common featur

Page 8 - User Profiles

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 16Chapter 1: Social ComputingSocial NetworkingThe media and younger generations have made social network

Page 9

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 17Chapter 1: Social ComputingSome of the reasons preventing the private enterprise sector from adopting

Page 10 - Chapter 1: Social Computing

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 18Chapter 1: Social Computingany farther from the truth. Social computing applications not only provide

Page 11

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 19Chapter 1: Social Computing<script type="text/javascript" language="javascript"

Page 12

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 2Chapter 1: Social Computingmilitary and universities to interact with each other. Social computing has

Page 13 - Enterprise Software Platform

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 20Chapter 1: Social Computingbased on the changes of the page, the entire page must be submitted to the

Page 14

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 21Chapter 1: Social Computingexplanation directly from the Channel 9 site on what they are:http://channe

Page 15

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 22Chapter 1: Social ComputingTable 1-1HTTP Method CRUDPUT CreateGET ReadPOST UpdateDELETE DeleteThe best

Page 16 - Enterprise 2.0

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 23Chapter 1: Social ComputingHTML. Using these method calls, a developer can access many aspects of Shar

Page 17

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 24Chapter 1: Social ComputingKey takeaways from this chapter include:T While social computing has recent

Page 18

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 3Chapter 1: Social ComputingT Social networks: This concept focuses on building groups of users that are

Page 19

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 4Chapter 1: Social Computinguseful and save it to a central location where other users can benefit from t

Page 20

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 5Chapter 1: Social ComputingThe social bookmarking concept is typified by including some common features

Page 21

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 6Chapter 1: Social ComputingT List of friends and colleagues: It can’t be considered a social network if

Page 22

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 7Chapter 1: Social ComputingFigure 1-3Social CommunicationInside of the general social computing concept

Page 23 - Software Services

Schwartz c01.tex V3 - 12/26/2008 11:38am Page 8Chapter 1: Social ComputingT List of friends and colleagues who subscribe to communications from the us

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Schwartz c01.tex V3 - 12/26/2008 11:38am Page 9Chapter 1: Social ComputingMicrosoft Office SharePoint Server (MOSS), both the Standard and Enterprise v

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