Wiley 978-0-470-10092-9 Datasheet

You: Programmer andSearch Engine MarketerGoogling for information on the World Wide Web is such a common activity these days that it is hard to imagin

10Chapter 1: You: Programmer and Search Engine MarketerNameVirtualHost 127.0.0.1:80<VirtualHost 127.0.0.1:80>DocumentRoot “C:/Program Files/xamp

11Chapter 1: You: Programmer and Search Engine MarketerFigure 1-6Preparing the DatabaseThe final step is to create a new MySQL database. You’re creati

3. Start the MySQL console application using the following command (this loads an executable filenamed mysql.exe located in the directory you have jus

Figure 1-1The less obvious effect of the search engine explosion phenomenon is that web developers are nowdirectly involved in the search engine marke

What Do You Need to Learn?As with anything in the technology-related industry, one must constantly learn and research to keepapprised of the latest ne

We cover a quick introduction to SEO in Chapter 2, which should nail down the foundations of that subject. However, PHP and MySQL are vast subjects; a

Optimizing a site’s architecture frequently involves tinkering with variables that also affect usabilityand the overall user perception of your site.

Preparing Your PlaygroundThis book contains many exercises, and all of them assume that you’ve prepared your environment asexplained in the next few p

Installing XAMPPXAMPP is a package created by Apache Friends (http://www.apachefriends.org), which includesApache, PHP, MySQL, and many other goodies.

Figure 1-46. To test that Apache installed correctly, load http://localhost/ using your web browser. AnXAMPP welcome screen like the one in Figure 1-5

Figure 1-5Follow these steps to create and test the virtual host on your machine:1. First, you need to add seophp.example.com to the Windows hosts fil