Wiley 978-0-470-93627-6 Datasheet

Part IADDRESSING THE SOCIAL DATA DILEMMAChaPter 1 Going Pro with Social MediaChaPter 2 Riding the Social Data Wave: Churning Data into InformationCh

10ChaPter 1  Going Pro with Social MediaAdditionally, it’s imperative that the metrics you use are consistent and repeatable because in many cases,

11Demystifying Social Media MetricsAs a measurer of social media, you will quickly realize that aspects of social interaction with consumers extend we

12ChaPter 1  Going Pro with Social Mediawhy they cannot determine the value or success of their social media efforts. Counting metrics can answer qu

13Graduating Beyond ExperimentationGetting Serious about SocialRegardless of whether you recognize their potential at rst glance, the reality is that

14ChaPter 1  Going Pro with Social Mediaconversations and interactions are forthcoming from the user base and the creators can allow the community o

15Graduating Beyond Experimentationsatisfy their customers and to control the message they put forth from their respec-tive organizations. However, th

16ChaPter 1  Going Pro with Social Mediaorganization and aligns with the goals of your senior leadership. Using the framework I offer, you can demon

17Graduating Beyond Experimentationwith social media not because they’re clutching to consumers, but because they are letting them go. With the secret

18ChaPter 1  Going Pro with Social Media 4. Content: A steady stream of content and creative ideas is critical for social media programs. Whether

19Graduating Beyond Experimentationdetails about policy in Chapter 9, where you’ll learn to build one that sets the standards for conduct and holds yo

936276c01.indd 2 6/23/11 12:53:21 AM

20ChaPter 1  Going Pro with Social Mediamanagement, which I discuss in detail in Chapter 8, yet placing your technology before your strategy is a mi

21Graduating Beyond Experimentation for every social media effort, the underlying goal should be to learn. Any effort designed to generate revenue wil

22ChaPter 1  Going Pro with Social Mediabecoming a student of social media measurement takes the frustration out of these hurdles and hopefully make

23Moving Beyond Counting Metricsmoving BeyonD counting metricsAs you read earlier in this chapter, companies are becoming more aware of the need to me

24ChaPter 1  Going Pro with Social Mediabasis for understanding the volume, activity, and demographics of users interacting with your social media e

25Moving Beyond Counting MetricsKeep in mind that this list is just getting started. There are many more counting metrics available for different soci

26ChaPter 1  Going Pro with Social Mediatable 1-1: The CMO’s Social Media Marketing Value Metrics   

27Summarythroughout your organization. If you’re successful, your colleagues will begin to ask better questions, and they won’t tolerate hearing about

28ChaPter 1  Going Pro with Social MediaAlso recognize that there are different levels of metrics that you will use throughout your career as a meas

1ChaPter 1Going Pro with Social MediaIn thIs ChaPterDemystifying social media measurement3Making the digital transformation3Incorporating social med

4ChaPter 1  Going Pro with Social Mediaoutpouring of ideas and feedback over the drone of their antiquated toiling. Con-versely, the winners are tap

5Demystifying Social Media Metricshold many secrets and strategies to get you started on your way to a professional career in social media measurement

6ChaPter 1  Going Pro with Social Mediathe behaviors of their customers, social media is just another channel for your busi-ness and it should be tr

7Demystifying Social Media Metricsthat resonate with the goals and aspirations of your business. These tasks require people. Metrics can help you to p

8ChaPter 1  Going Pro with Social Mediameasured and that they support the strategic initiatives set forth by the organiza-tions. Process makes measu

9Demystifying Social Media Metricsfree to skip ahead if you need to nd a vendor ASAP. Just ensure that it’s not the rst thing that you do.The realit