Wiley 978-1-1180-2446-1 Datasheet

Chapter 1Why Switch? Demystifying the Mac MantraIn This Chapter▶ Why switch?▶ Overcoming objections▶ Advantage Apple▶ It’s okay to switchApple Macinto

18Part I: Informed Switching Starts Here Getting top-notch productsApple makes money on the products it sells. Unit for unit, Apple is the most profit

19 Chapter 1: Why Switch? Demystifying the Mac Mantraworld. (“You bought a what? Are they still making those?”) Few other choices we make in life can

20Part I: Informed Switching Starts Here (continued)interpreter for microcomputers was the com-pany’s first product, and Apple was among its earliest

21 Chapter 1: Why Switch? Demystifying the Mac Mantranamed Unix that was developed by the American Telephone & Telegraph Company (AT&T). Unix

22Part I: Informed Switching Starts Here 05_9781118024461-ch01.indd 2205_9781118024461-ch01.indd 22 8/24/11 6:58 PM8/24/11 6:58 PM

10Part I: Informed Switching Starts Here Microsoft isn’t run by a bunch of idiots. The company is managed by some very smart people, and it hires top-

11 Chapter 1: Why Switch? Demystifying the Mac Mantra“Macs are too expensive”These days, every dollar counts. At this writing, you can buy a new Windo

12Part I: Informed Switching Starts Here On the other hand, thousands of software titles are available for the Mac, and they cover the needs of most u

13 Chapter 1: Why Switch? Demystifying the Mac Mantra“Macs are not expandable”Since the earliest days of the IBM Personal Computer, PCs have come in b

14Part I: Informed Switching Starts Here “I need Windows for work”So run Windows on your Mac. You have to buy a copy, which is an added expense. But b

15 Chapter 1: Why Switch? Demystifying the Mac Mantraan embarrassment, Microsoft spent more years and more billions to rework it into Windows 7. Durin

16Part I: Informed Switching Starts Here Apple is the industry thought leaderAnyone who follows the high-tech industry is used to reading articles abo

17 Chapter 1: Why Switch? Demystifying the Mac Mantra Figure 1-1: The iMac offers everything you need in one smart package. The Magic Trackpad shown h