PART IThe World of the Mobile WebCHAPTER 1: Introducing the Mobile WebCHAPTER 2: A Technical Overview of the Mobile WebCHAPTER 3: Keeping Abreast of D
10 ❘ CHAPTER 1 INTRODUCING THE MOBILE WEBas distinct media — even spawning entirely separate industries. Is there more to that distinction than s
New places: Whether it ’ s on a train, waiting in line at a bus stop or an airport, walking down a street, working in the fi elds, lounging on the
12 ❘ CHAPTER 1 INTRODUCING THE MOBILE WEB One fi nal point is arguably more important than all of these, and it ’ s one that sows the seeds for you
Mobile Web Considerations ❘ 13 Thematic Consistency A web standards body, the W3C, uses the term thematic consistency . This is not, as you may th
14 ❘ CHAPTER 1 INTRODUCING THE MOBILE WEB Instead, think hard about what mobile users want to do, and ensure that those critical tasks are as heavi
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Introducing the Mobile Web WHAT ’ S IN THIS CHAPTER? Your fi rst introduction into the magical world of the mobile web Learning about
4 ❘ CHAPTER 1 INTRODUCING THE MOBILE WEBwhat you can do to make your own sites and services as well prepared for this future as possible. Let ’ s s
to promote businesses and run commerce across the medium, the Web went from strength to strength, until by the end of the 1990s, it too was a powerful
6 ❘ CHAPTER 1 INTRODUCING THE MOBILE WEB i - mode in Japan In February 1999, the Japanese network carrier NTT DoCoMo launched a service called “
WML was an XML - based language and was similar to HDML in that it relied on a card - based paradigm (as shown previously) and shared very few tags w
8 ❘ CHAPTER 1 INTRODUCING THE MOBILE WEB A presage of this change was Nokia ’ s often overlooked decision to develop a port of the WebKit web brows
it is no surprise that it is increasingly accepted that the Web looks set to be the dominant content delivery platform for the mobile generation.
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