Wiley 978-0-470-56231-4 Datasheet

IMeasuring SuccessLord Kelvin is often quoted as the reason why metrics are so important: “If you cannot mea-sure it, you cannot improve it.” That sta

10c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS Total VisitorsVisitors = Potential ConversionsNon-bouncingV

11 DECISIONS WEB ANALYTICS CAN HELP YOU MAKEIn terms of benchmarks, it is important that any organization spend time plan-ning its key performance

12c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS The ROI of Web AnalyticsGoogle Analytics is a free data col

13 HOW WEB ANALYTICS HELPS YOU UNDERSTAND YOUR WEB TRAFFICP Table 1.2 Economic effect of a 1 percent increase in conversion rateSymbol Calculatio

14c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS your potential customers. To help you distill visitor infor

15 WHERE TO GET HELPWebAnalytics• Sales• Operations• Support• Customer Service• The Business PlanBack OfficeDisplayAdvertising(banners)CustomerAnal

16c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS provided via YouTube video walk-throughs to help you prepar

17 SUMMARYThe kinds of decisions that web analytics can help you with For example, web analytics can help you determine whether blog visitors hav

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3 WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS1Why Understanding Your Web Traffic Is Important to Your BusinessWeb analytics is

4c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS Website Measurement—Why Do This?It’s an obvious question and

5 WEBSITE MEASUREMENT—WHY DO THIS?As you can see, the changes to the booking process took several weeks to imple-ment (the client was not confident

6c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS Glossary of Terms (Continued)Goal conversion Often abbrevi

7 INFORMATION WEB ANALYTICS CAN PROVIDEInformation Web Analytics Can ProvideIn order to do business effectively on the Web, you need to continually

8c h a p t e r 1: WHY UNDERSTANDING YOUR WEB TRAFFIC IS IMPORTANT TO YOUR BUSINESS The differences in methodology between offsite and onsite we

9 WHERE TO STARTIf your website has an e-commerce facility, then you will also want to know the following:T• he revenue your site is generatingW•